BetMGM Retains Above the Felt Founder Tom Wheaton as Poker Marketing Consultant for partypoker US Network

Above the Felt Entertainment is pleased to share that our founder Tom Wheaton has been retained by BetMGM as poker marketing consultant for the partypoker US Network through the balance of 2021.

A 15-year corporate marketing leader, Tom has successfully led teams and developed strategies that resulted in business growth for private and public global companies in the hotel/resort, healthcare, and technology industries. 

As an entrepreneur, Tom is the Founder of Faded Spade and Above the Felt Entertainment - two rapidly growing consumer and B2B brands driven by marketing relationships within the poker industry.

Tom will bring a balance of corporate, entrepreneurial and poker marketing expertise to BetMGM and the partypoker US Network. He will support the current poker team and create a marketing strategic plan that drives online poker growth in New Jersey, Pennsylvania and Michigan.

This includes strategies relating to digital, branding, social media, creative, partnerships, talent endorsement, on-property synergies, online event promotion and CRM campaigns for new player acquisition and existing player engagement.

The scope of responsibility will focus on what is currently referred to as the partypoker US Network:

• New Jersey: BetMGM Poker, Borgata Poker and PartyPoker

• Pennsylvania: BetMGM Poker and Borgata Poker

• Michigan: BetMGM Poker

Tom will also work to maximize marketing partnerships with the World Poker Tour (upcoming WPT Online Borgata Poker Open in NJ) and aligned MGM properties. He will also evaluate new strategic industry alliances.

Stay tuned for more information soon about the relationship between BetMGM and Above the Felt Entertainment.

If your organization is interested in marketing agency services provided by the team at Above the Felt Entertainment, please visit abovethefelt.om/services.