DraftKings Selects Chris Moneymaker and Samantha Abernathy for NFL Week One Social Media Campaign
DraftKings was scouting few game-ready poker players to help promote their NFL Week 1 Campaign and selected Chris Moneymaker and Samantha Abernathy from Above the Felt Entertainment.
As seen across mass media sports television and digital content programs, the campaign offers new customers a huge incentive for signing up and betting on football games via the DraftKings Sportsbook.
As part of the promotion, Chris Moneymaker and Samantha Abernathy developed and posted video and static in-feeds and stories on Instagram and posts on Twitter.
You can watch their content, sign-up, and see terms and conditions for the program via their custom website links on Instagram or Twitter.
Chris Moneymaker was working as an accountant when he won the 2003 World Series of Poker Main Event which ignited a global poker boom. Today, Chris is skilled player, industry leader and investor who works with a variety of businesses in many industries. His fan-centric personality is second to none and he’s a tremendous ambassador for the game of poker.
Samantha Abernathy is a leading female poker professional and is also a mega social media influencer on Instagram. Sam is currently a brand ambassador for a leading global online poker company and hosts highly watched poker live streams to a loyal and growing audience. Abernathy is one of the most engaging and talented influencers in poker today with a strong fan following across Europe, Australia and North America.
Contact us if you’d like to work with top poker talent for your brand or product endorsement campaigns!
About Above the Felt Entertainment
Above the Felt® Entertainment is the leading poker marketing, entertainment, and talent agency. Founded in 2021 by Tom Wheaton, Above the Felt focuses on connecting poker players, fans, and businesses across industries through its exclusive roster of talent, modern-day strategic marketing, and innovative entertainment services. For more information and to book top poker talent, visit https://www.abovethefelt.com/.