Darren Elias and BetMGM Poker Extend Brand Ambassador Partnership
ORLANDO, FL (March 25, 2024) — Above the Felt Entertainment, today’s leading poker marketing and talent agency, is excited to announce the brand ambassadorship extension between BetMGM Poker and world-renowned poker professional Darren Elias. The continuation of the strategic partnership underscores the shared commitment of both parties to deliver exceptional online and live poker experiences to poker players and fans across North America.
Darren Elias, the all-time leading 4x WPT champion and celebrated high stakes title holder with more than $20M combined live and online poker tournament winnings, has been an instrumental ambassador for BetMGM Poker since 2021. His authentic endorsement and strategic thinking, combined with a charismatic presence, has significantly contributed to BetMGM Poker brand awareness, player growth and engagement with the poker community.
As part of the renewed agreement, Elias will continue to be a part of BetMGM online poker campaigns, represent BetMGM Poker at major tournament festivals, engage with poker fans through various channels, and provide valuable insights to enhance the company’s online poker and live omnichannel offerings across MGM properties as well.
“BetMGM is proud to extend our partnership with a poker champion of the caliber of Darren Elias,” said Luke Staudenmaier, Director of Poker at BetMGM. "Darren’s talent and passion for poker, along with his dedication to excellence, align perfectly with our brand values. We look forward to achieving new milestones together and continuing to provide top-tier online and live poker opportunities to our players.
Tom Wheaton, the founder of Above the Felt, expressed his satisfaction with the partnership, stating, "We are grateful to be part of this successful relationship between BetMGM Poker and Darren Elias because it exemplifies the strength of player and operator strategic alliances in the poker industry. We look forward to seeing how BetMGM and Darren continue to bring together poker and sports offerings as well as online and live poker tournament festivals.”
Darren Elias echoed his enthusiasm for the ongoing partnership, stating, "BetMGM Poker has been a tremendous partner and I’ve been proud to be part of the company’s growth for the last few years. Together, we will continue innovating our online poker offerings and focus on bringing new hybrid online and live poker opportunities to all of BetMGM’s poker and sports markets across the US."
Poker players can anticipate a continued focus on providing top-tier poker experiences, competitive tournaments, generous cash game promotions, and new omnichannel poker festivals across BetMGM markets and MGM properties in 2024 and beyond. In the upcoming months, Elias will begin to contribute blog content to BetMGM’s “The Roar.”
To stay up-to-date on the latest BetMGM Poker news, follow BetMGM Poker on Instagram and @BetMGMPoker on X (formerly Twitter).
To work with any of our Above the Felt talent roster in similar capacities, contact us to learn more about marketing and endorsement opportunities.
About Above the Felt Entertainment
Above the Felt Entertainment is today’s leading poker marketing, entertainment, and talent agency. Founded in 2021 by Tom Wheaton, the company focuses on connecting poker players, fans, and businesses across industries through its exclusive roster of talent, modern-day strategic marketing, and innovative entertainment services. For more information and to book top poker talent, visit abovethefelt.com.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.casino.betmgm.com